King’s student ironing out details of laundry business
Freshman Brendan Jones wants students to look their best
February 3, 2013, 8:32 PM AST
Last updated February 5, 2013, 2:50 PM AST
King’s students looking to have dress shirts cleaned and pressed can now have it done right on campus.
Brendan Jones, a first-year student, started operating a laundromat-type service out of his Alexandra Hall residence room last week and already has several customers.
“I just wanted to do something fun and bring in a little bit of extra money on the side,” Jones says. “It was a spontaneous idea, it really was.”
Jones says the purpose of his service is just to provide men on campus with quality laundering and ironing services “and anything else they might need for their apparel.”
Jones has always had an interest in fashion and style and he also holds a part-time job at a shoe store. Jones said this idea was inspired by Italian designer Brunello Cucinelli’s philosophy: fashion is not purely aesthetic but an artistic form of expression.
“You’re adding individual beauty,” Jones says. “And with me — and this applies to any dry cleaner or tailor or someone as lowly as I am who just irons shirts — you’re not only doing a service for other people. You’re adding a little touch of beauty and crisp refinement to the canvas of the campus.”
And it’s Jones’ love for fashion and dapper appearance that drew in customer Ezra Manson, a King’s student living in Middle Bay.
“Brendan demonstrates his love for clothing and fashion when I see him at school,” Manson said. “As a customer, when I see the owner of a clothing and fashion company leading by example, it immediately let’s me know ‘Wow this guy sure knows what he’s doing!’”
Manson has delivered one shirt to Jones, which needed button repair and ironing. The price? Two dollars.
“The toonie price couldn’t be passed up,” Manson said. He says even if he could find a better deal in Halifax, it’s the trust and companionship he has with Jones that is most important.
Jones has had 12 shirts and some fabric to iron, several buttons to repair and a pair of trousers dropped off, in the five days since he started his initiative.
The low pricing, Jones says, is because “money doesn’t matter.”
“The idea that you have to have a lot of money to look good is a misconception. What matters is how it looks and how you feel about it. I’m making it accessible.”
Jones says he simply has an appreciation for fashion and wants to share that with others.
“I’m not doing this to make money, I’m doing it because I like it.”