You can include a poll in your story. But use polls judiciously. Not all stories lend themselves to a poll. A good question will, of course, concern an important aspect of your story. But it will also have social appeal.
Here are some general criteria:
- All questions are close-ended — that is, we control the possible answers; users cannot submit their own.
- There should generally be two to four possible answers to a question.
- Skip options such as “Don’t know” or “No opinion.” This isn’t an academic study and people who would choose these options are unlikely to participate anyway.
- Aim for simple, clear questions, such as …
- Which of these brands are you most likely to buy?
- What is the most important issue in the current election campaign?
Read these guidelines for writing poll questions from U.S. pollster Craig Charney:
As well …
- Tone down the language: Strong words that represent control or action can skew your results — so can words that trigger ideological reactions. For example, consider the difference in responses you might get from these questions:
- “Should the province prohibit insurance companies from raising rates?”
- “Should the province regulate insurance rates?”
- “Should the province let the free market set insurance rates?”
- Keep it short and use plain English: Voters tend to vote No to questions that are long and difficult to understand
- If the question is not Yes/No, use scales in range of answers.
For example: “How would you rate parks in your neighbourhood?”
_ Excellent. _Good . _ Satisfactory. _ Poor.
- In the WordPress left-hand sidebar, click Polls.
- Click Add Poll, then add a question and answers. Fiddle with any options. Click Add Poll to create it
- Note the number of your poll on the main screen listing all polls.
- In your story, find the Polls section below the main story area
- Type in the number of your poll
- Preview your story. You should see the poll.