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Social Media Editor

Your job is to update our story headlines on the UNews Facebook page and Twitter feed. Get the passwords (you need to be logged in to see this page).

Enter only stories authored by our reporters, not Digest items. Keep it lively. Also, try to build up our audience by replying to messages left by fans/tweeps. Some options:

  • Write in casual language
  • Don’t just insert the story page headline. Instead, use the social headline on the UNews front page. Or find the “nugget of social” in the story:
    • A surprising fact
    • A vivid quote that humanizes the story
    • An issue or challenge that resonates
  • Issue a call to action. Ask users for their reaction to the story. “Would you use this service?” “Have you experienced this issue?”

On Facebook:

On Twitter:

  • Repost the story twice — at different times in the day — to make sure our audience sees it. Mix up the wording too.
  • Include a couple of hashtags, where appropriate, to broaden the audience: Eg. #halifax #dalhousie #msvu #nscad #ukings
  • Retweet other users who mention @unewsca favourably
  • Posts should look like this, with a big image (2:1 aspect ratio)